Since announcing their new advertising campaign will be led by Colin Kaepernick, the social media backlash has dominated the virtue-signaling efforts we presume they hoped for.
With images of Nike apparel and footwear being burned and real sacrifice being discussed, it appears investors are growing disillusioned as NFL fans as Nike shares are down over 3% in the pre-market.
Setting half their lawn on fire while burning Nike shoes pic.twitter.com/rDqGGARzj0
— Things White Folks Like (@Things4WhitePpl) September 4, 2018
That is a loss of over $4 billion in market capitalization since the market close on Friday – READ MORE
President Trump on Tuesday said he thinks Nike is sending a “terrible message” by featuring NFL free agent Colin Kaepernick in its 30th anniversary “Just Do It” advertising campaign.
“I think it’s a terrible message that they’re sending and the purpose of them doing it, maybe there’s a reason for them doing it,” Trump said in an interview with The Daily Caller. “But I think as far as sending a message, I think it’s a terrible message and a message that shouldn’t be sent. There’s no reason for it.”
But Trump also acknowledged that Nike has the right to feature Kaepernick in the advertisement.
“As much as I disagree with the Colin Kaepernick endorsement, in another way — I mean, I wouldn’t have done it,” he said. “In another way, it is what this country is all about, that you have certain freedoms to do things that other people think you shouldn’t do, but I personally am on a different side of it.” – READ MORE