What, exactly, did Cambridge do? They supposedly contracted with Global Science Research to issue a personality quiz; in order for you to take the quiz, you had to give them access to your Facebook profile. They then cross-referenced personality tendencies with politics. First, this isn’t particularly shocking or particularly sophisticated. Second, Cambridge Analytica claims they didn’t use data from GSR.
Facebook, upon finding out about this non-illegal, rather common internet activity, promptly suspended Cambridge Analytica. Which makes sense, since this entire scandal is designed to pressure Facebook into cracking down on supposed right-wing activity.
This is part of a broader pattern: Democrats, enraged at Trump’s election, have targeted social media as the supposed nexus in a corrupt scheme to deny Hillary Clinton the presidency. They tacitly threaten legislative crackdowns. Then those social media companies, which lean left anyway, crack down on right-wingers. Voila! Problem solved. It’s no coincidence that Democratic officials have spent an inordinate amount of time jabbering about idiotic pro-Trump memes on Facebook, posted by Russians and seen by virtually no one; it’s no coincidence Democrats keep complaining about “fake news,” by which they mean “news we don’t agree with.” The goal isn’t to stop Russian interference, but to push Facebook to stop allowing non-Democratic-approved content. And Facebook has complied. – READ MORE
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