Levi Strauss teams up with gun control group: ‘We simply cannot stand by silently’

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American denim giant Levi Strauss & Co. announced Tuesday that it is launching a series of new initiatives to benefit groups working to prevent gun violence.

Levi Strauss’s CEO and President Chip Bergh wrote in Fortune on Tuesday that the company “simply cannot stand by silently when it comes to issues that threaten the very fabric of the communities where we live and work.”

“You may wonder why a company that doesn’t manufacture or sell guns is wading into this issue, but for us, it’s simple,” Bergh wrote. “Americans shouldn’t have to live in fear of gun violence. It’s an issue that affects all of us — all generations and all walks of life.”

Bergh said it was his responsibility to speak up for important issues since he leads a “values-drive company that’s known the world over as a pioneer of the American West and one of the great symbols of American freedom.”  – READ MORE

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One of the most prominent talking points gun control activists employ is their claim that mass public shootings don’t happen in other countries with the frequency that they do in the United States. The claim was often repeated during the Obama administration, and continues to be parroted by the mainstream media.

But new research debunks the study gun control advocates often cite. The study, published by criminologist Adam Lankford, claims the U.S. accounted for 31 percent of all public mass shootings between 1966 and 2012 in the world despite having less than 5 percent of the world’s population.

John. R. Lott Jr., president of the Crime Prevention Research Center, released a comprehensive study last week debunking the myth that mass shootings are a uniquely American problem.

He discovered that, over a 15-year period from 1998-2012, the U.S. accounted for less than 3 percent of the world’s public mass shootings and less than 2 percent of public mass shooters.

“By our count, the US makes up less than 1.43% of the mass public shooters, 2.11% of their murders, and 2.88% of their attacks. All these are much less than the US’s 4.6% share of the world population. Attacks in the US are not only less frequent than other countries, they are also much less deadly on average,” the study found. – READ MORE

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