Kmart decided to market its plus-size clothing as “fabulously sized” in an effort to promote body positivity, the corporation announced Monday.
Kmart, which includes 735 stores in the United States, will remove all plus-size labels from clothing, underwear, and swimwear larger than a size 12 and replace it with “fabulously sized,” reports The Week.
“This decision was heavily influenced by the fact that there’s a solid trend on the market around diversity promotion and body positivity,” Kelly Cook, Kmart’s chief marketing officer, told Women’s Wear Daily. – READ MORE
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