Artificial intelligence startup LiftIgniter says it has designed an algorithm that can accurately predict in real-time what users are likely to click on next — a feature usually only afforded to deep-pocketed tech giants.
Being able to forecast what a person will select or browse is critical for online platforms like digital media outlets because it allows them to suggest new headlines to hold people’s attention (euphemistically known as personalization). Continued viewing leads to more ad dollars, the primary source of revenue for the industry. LiftIgniter’s main clients are in the media and thus uplifting more modest players as many organizations in the field, both big and small, have complained about Facebook and Google’s effective hegemony over digital advertising revenue.
The two tech giants are expected to grab roughly 63.1 percent of the U.S. digital ad spending in 2017 combined, an uptick from a prior estimate of 60.4 percent, according to eMarketer, a market research company.
Facebook and Google, in total, account for roughly 90 percent of the growth in new advertising revenue. The companies dwarf all other corporations in the industry. – READ MORE
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