After a series of high-profile missteps, ESPN insiders are worried that the network’s mission of “serving sports fans,” is becoming hard to believe.
Over the last few weeks, three incidents befell ESPN that sent network executives scrambling to recover from the public relations embarrassments which caused so much “angst” inside the cable sports network, according to Sports Business Journal.
SBJ revisited the debacle of moving an Asian sportscaster from a college game in Virginia because he had the same name as a long-dead Confederate general. The Journal also noted the poor performance of young Sergio Dipp on “Monday Night Football.” Then, finally, there was the mess with SportsCenter Jemele Hill and the slap on the wrist she received for calling President Trump a “white supremacist.” These incidents amounted to a major loss of face for the network, publicly. While stoking fears among ESPN employees, privately, that the network had strayed from its primary purpose of serving sports fans.
As the SBJ’s John Ourand puts it, “For a network whose mission has long been to ‘serve sports fans,’ the root of these problems had nothing to do with serving sports fans, some longtime current and former ESPNers complained last week.” – READ MORE
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