The NFL’s sellout to their anthem-protesting players is starting to look a lot more like a buyout. According to ESPN, the league will offer nearly $100 million to causes designed to promote “social justice change.”
In a move unlike anything seen from a major American sports league, the league will offer the money in hopes that it will end the ratings-killing protest movement begun by Colin Kaepernick in the preseason of 2016.
According to ESPN:
The NFL’s multifaceted offer earmarks at least $89 million over a seven-year period for both national and local projects, according to documents reviewed by ESPN. On the national level, owners this year will allocate $5 million, with their commitment growing annually and maxing out at $12 million per year from 2021 through 2023. At the local level, owners will put up $250,000 annually and expect players to match that amount, totaling $500,000 for each team. Players and owners can exceed that amount if they choose, with no matching requirement. In addition, there would be other fundraising opportunities, including telethons and auctions of jerseys worn in games.
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