Hillary Clinton’s social media campaign aide: ‘We were never the cool candidate’

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The deputy social media director for Hillary Clinton’s 2016 presidential campaign admits she never had “the cool candidate.”

“We were never the cool candidate,” Emmy Bengtson wrote in a Medium postcommemorating the one-year anniversary since the election. “It was very, very hard to convince people to ‘come out’ with their support of Hillary.”

Bengtson, who started at Clinton’s Brooklyn headquarters in May 2015, said instead the team “showed why knowing issues inside and out and never, ever quitting were worthy of the same respect.”

Nov. 8, 2016, was “the best day and the worst night of my life,” Bengtson recalled in the post.

She added that President Trump, a prolific Twitter user, “represents the most serious threat of political social media.”

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