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Feds Spend $373,522 to Put Subliminal Cigarette Warnings in Video Games

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The National Institutes of Health is spending nearly $400,000 testing how to insert subliminal messages against cigarette smoking in video games played by teens.

The University of Connecticut received a grant for the study earlier this year that suggest teenagers are easier targets for anti-cigarette messaging when they are lost in video games.

“With surveys indicating that 97 [percent] of adolescents and 80 [percent] of young adults play videogames for entertainment, use of entertainment videogames as a tool for delivering graphic warnings has tremendous potential to influence youth cigarette and e-cig rates,” according to the grant for the study. “However, before such an approach can be pursued, researchers need to better understand health communication dynamics in computer-mediated, virtual gaming worlds.” – READ MORE

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