Facebook: Your Face Belongs to Us
When Chicago resident Carlo Licata joined Facebook in 2009, he did what the390 million other users of the world’s largest social network had already done: He posted photos of himself and friends, tagging the images with names.
But what Licata, now 34, didn’t know was that every time he was tagged, Facebook stored his digitized face in its growing database.
Angered this was done without his knowledge, Licata sued Facebook in 2015 as part of a class action lawsuit filed in Illinois state court accusing the company of violating a one-of-a-kind Illinois law that prohibits collection of biometric data without permission. The suit is ongoing.
Facebook denied the charges, arguing the law doesn’t apply to it. But behind the scenes, the social network giant is working feverishly to prevent other states from enacting a law like the one in Illinois.
Since the suit was filed, Facebook has stepped up its state lobbying, according to records and interviews with lawmakers. But rather than wading into policy fights itself, Facebook has turned to lower-profile trade groups such as the Internet Association, based in Washington, D.C., and the Illinois-based trade association CompTIA to head off bills that would give users more control over how their likenesses are used or whom they can be sold to.
The company it will never sell users’ data, but privacy advocates says it’s uniquely aggressive in opposing any limits on its increasingly intrusive facial recognition technology.
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