Facebook said Thursday that it’s looking into calls to cut off the far-right website Breitbart from its ad network.
The confirmation to Business Insider comes after an email from Facebook marketing VP Carolyn Everson was sent Wednesday to members of the anti-Breitbart, online activist group Sleeping Giants. In the email, Everson said that while she respected “feelings” against Breitbart, “publishers whose content you may disagree with may be allowed to continue within the Audience Network.”
Since 2014, Facebook’s Audience Network has allowed the company to show ads on other sites and apps around the web in a way that’s similar to Google’s ad business. Facebook has made billions of dollars from ads shown through the Audience Network to date.
An email from Facebook’s VP of global marketing solutions, Carolyn Everson, that was sent to people calling for Facebook to block Breitbart from its ad business.
Advertisers first began clamoring for ad giants like Google and Facebook to block Breitbart in December 2016 , shortly after one of the world’s largest ad exchanges, AppNexus, blacklisted the site . Due to the nature of so-called programmatic advertising, brands run the risk of their ads being shown next to content they don’t want to be associated with unless they elect to blacklist certain sites from their campaigns.
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