The Yorkshire-based Greggs bakery has issued an apology for replacing an image of the baby Jesus in its advent calendar with a sausage roll.
The publicity stunt by the UK’s largest bakery chain drew waves of complaints for what many saw to be a mockery of the Christian faith. Simon Richards, for instance, CEO of the Freedom Association, called for a public protest.
In a tweet, Richards called for a boycott against Greggs’ “sick anti-Christian Advent Calendar.”
“What cowards these people are: we all know that they would never dare insult other religions! They should donate every penny of their profits to @salvationarmyuk,” he said.
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