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Business Technology

A ‘bug’ in Twitter’s app inflated video ad metrics by as much as 35%

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[ditty_news_ticker id=”25027″]

A bug in a recent version of Twitter’s Android app inflated video advertising metrics by as much as 35%, a person familiar with the matter told Business Insider.

Twitter let advertisers know about the error earlier this week. The company has issued advertisers refunds for over-billing from video campaigns that ran on its social network between November 7 and December 12.

A Twitter spokesperson confirmed the bug in a statement on Thursday. – READ MORE

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  • Bucky Barkingham

    Abug or a feature?