A ‘bug’ in Twitter’s app inflated video ad metrics by as much as 35%
A bug in a recent version of Twitter’s Android app inflated video advertising metrics by as much as 35%, a person familiar with the matter told Business Insider.
Twitter let advertisers know about the error earlier this week. The company has issued advertisers refunds for over-billing from video campaigns that ran on its social network between November 7 and December 12.
A Twitter spokesperson confirmed the bug in a statement on Thursday. – READ MORE