YouTube has paid over $1 billion to the music industry from advertising alone in the last year
In the last year, YouTube has paid out over $1 billion to the music industry from advertising alone, the company revealed on Tuesday.
Bolstered by music subscription revenue, the music industry is growing again for the first time in over a decade. Last month,analysts at Macquarie even predicted that global recorded music revenues will double over the next 10 years. On Tuesday, YouTube pointed to its $1 billion advertisement pay-out as evidence that “multiple experiences and models are succeeding alongside each other.” – READ MORE