Even before this catastrophic Labor Day weekend is factored in (more on this below), the domestic 2017 box office is in hideous shape. This year is – 6.3% behind 2016 and continues to fall behind 2015, 2013, and 2012.
If you figure in inflation, those numbers are even worse. For example, in 2012 the average ticket cost $7.96. Today it is almost a full dollar more at $8.89. Yeah, things are that bad and will look even worse on Tuesday.
With no apparent faith in their own product, this is the first Labor Day in 25 years where a new title has not been released on more than 1,000 screens. Over this weekend last year, the box office hauled in nearly $130 million. This year will do about a third of that.
Summer attendance is at a 25-year low. The summer box office is down a whopping –16% compared to 2016.
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