Stop us if you’ve heard this one: Facebook rolls out a new feature and/or acquires a new company, vowing to protect the privacy of its users’ personal information with its last dying breath. A year or two later, it backtracks and decides it wants spin your data into gold after all – and if users don’t like it, they can delete their accounts.
And so it is with today’s news about WhatsApp, the messaging service acquired by the world’s most unavoidable social network in February 2014. In a blogpost, WhatsApp announced it would begin sharing names and phone numbers with its parent company, to allow its more than 1 billion users “to communicate with businesses that matter to you too” – like notifications from airlines, delivery services or your bank, for example.
Facebook will also use that data to make friend suggestions and combine that data with the reams of information it has already collected so that it can tailor ads even more specifically to your interests. – READ MORE