What Americans said they’d heard about the candidates may hold the key to Donald Trump’s big upset

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Trump’s branding acumen may have been crucial to his upset victory on Tuesday.

From July to September, Gallup asked Americans what they had heard, read, or seen about presidential candidates Hillary Clinton and Donald Trump.

A few obvious trends emerged in the word clouds published by Gallup in September and formed -from 30,000 interview.  – READ MORE

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