Watch Company Launches Response To Gillette ‘Toxic Masculinity’ Ad; It Goes Viral (VIDEO)

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On Tuesday, Egard Watch Company released an advertisement on YouTube in response to Gillette’s controversial ad regarding alleged “toxic masculinity.”

The video features footage of men in various situations — from fighting fires to hugging their children — while the company’s founder, Ilan Srulovicz, narrates. The footage and narration are accompanied by sobering statistics relating to men.

“What is a man?” Srulovicz asks as a fireman carries a child from a burning building. “Is a man brave?” The on-screen text reads: “Men account for 93% of workplace fatalities.” The number comes from the Bureau of Labor Statistics (BLS).

“Is a man a hero? Is a man a protector? Is a man vulnerable? Is a man disposable? Is a man broken? Is a man trying?” – READ MORE

 

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