Unilever announced Tuesday that “it will eliminate the word ‘normal’ from all of our beauty and personal care brands’ packaging and advertising, as part of the launch of our new Positive Beauty vision and strategy.”
In a news release on their website, the company said that “Positive Beauty, which sets out several progressive commitments and actions for our beauty and personal care brands, including Dove, Lifebuoy, Axe and Sunsilk, will champion a new era of beauty which is equitable and inclusive, as well as sustainable for the planet.”
The release explained that “The decision to remove ‘normal’ is one of many steps that we are taking to challenge narrow beauty ideals, as we work towards helping to end discrimination and advocating for a more inclusive vision of beauty. It comes as global research into people’s experiences of the beauty industry reveals that using ‘normal’ to describe hair or skin makes most people feel excluded.” – READ MORE
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