U.S. Adults Consume daily total of 10 hours, 39 minutes


If you feel like you’re spending more time than ever before watching and streaming content, you’re right.

U.S. adults spent 10 hours, 39 minutes a day consuming media in the first quarter of 2016. That’s up a full hour from the first quarter of 2015, and it’s thanks to a substantial increase in smartphone and tablet usage, according to Nielsen’s Q1 2016 Total Audience Report.

The report, which was released today, also found that half of all U.S. TV households now have access to at least one SVOD (subscription video on demand) service like Netflix, Hulu or Amazon. That’s the same percentage of households with DVRs.

Live TV usage among U.S. adults is still declining, down three minutes from the first quarter 2015, but not as rapidly as in recent years. Nielsen notes the live TV decline was much more pronounced between 2013 and 2014, when it dropped by 16 minutes.

During the first three months of 2016, U.S. adults spent an average of four hours, 31 minutes watching live TV each day, which represented 42 percent of their overall daily media consumption. That’s three minutes less than the four minute, 33 second daily consumption last year, a decline of just 1 percent.  – READ MORE

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