RT released an ad sales pitch deck from Twitter’s sales team ahead of the 2016 election. “The RT and Twitter teams held a number of direct negotiations, during which we brainstormed potential media strategy ahead of American elections in 2016,” the channel wrote in an article posted to its website. “The main idea pitched by Twitter to RT was ’to take a stand.’”
“We do not have any comment on our private conversations with any advertiser, even a former advertiser,” a Twitter spokesperson told The Daily Beast.
But Vasily Gatov, a Russian media analyst who previously worked for Russia’s state-run international news agency, blasted Twitter’s move as too little, too late.
“This is a very easy way to dodge responsibility,” Gatov said. “They were perfectly aware of what this organization would do. They were perfectly aware of messaging. They were perfectly aware of dubious content that RT posted.”
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