Nielsen: UFC 207’s Ronda Rousey More Marketable Than Conor McGregor, Over 90% Of Celebrity Athletes
When comparing the star power of UFC 207’s Ronda Rousey and UFC lightweight champion Conor McGregor, it’s clear that the Irishman’s record-setting 2016 has pushed him ahead by most measures.
However, according to global data and information company Nielsen, the returning Rousey still maintains a clear edge over McGregor — and the vast majority of professional athletes — in overall marketability. Nielsen’s 2016 “N-Score” ratings system, which gauges the endorsement potential of celebrities based on awareness, likability and 10 other attributes, graded Rousey a 68 on a 1-100 scale (47 awareness, 62 likability). – READ MORE