The Facebook CEO’s yearlong tour of the US — part charm offensive and part focus group — isn’t helping the public’s perception of him.
For the past 10 months, Mark Zuckerberg has crisscrossed America. His 30-state trip has been both a charm offensive and a focus group, a chance to step out of his bubble in Silicon Valley and see how different communities use Facebook. He’s toured a train yard in Nebraska, chatted with “folks” in Texas, fished in Alaska, and fed a calf in Wisconsin, all while sharing finely crafted updates with his 97 million Facebook followers.
The campaign-style tour has generated speculation Zuckerberg might run for president in 2020 (he told BuzzFeed News he’s not planning on it). But it hasn’t done much to improve the public’s perception of him, according to new data obtained by BuzzFeed News.
Zuckerberg’s Q Score, a measure of how public figures are regarded by the public, has not changed significantly since January 2016, according to Henry Schafer, executive vice president at Marketing Evaluations, Inc., which measures Q Scores.
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