Las Vegas, Nevada—America’s most famous city of sin—is looking to rebrand.
After a deadly mass shooting on Oct. 1, Las Vegas’ 14-year-old tourism motto, “What happens here, stays here,” no longer felt appropriate to city tourism officials, the Associated Press reports. The catchphrase, used since 2003, refers to the high debauchery for which the city is famous. But in the wake of the tragedy, the city put it on hold.
The evening of the attack, R&R Partners, the agency for the Las Vegas Convention and Visitors Authority, swiftly pulled (paywall) all its ads with the irreverent slogan. According to Ad Age, the slogan isn’t permanently retired, but for now you won’t find it on any official city marketing.[contentcards url=”https://qz.com/1108859/what-happens-here-stays-here-las-vegas-temporarily-suspends-its-famous-catchphrase/” target=”_blank”]