Google and Facebook continue their dominance in the U.S. digital advertising market, according to updated predictions by eMarketer.
The two tech giants are expected to grab roughly 63.1 percent of the U.S. digital ad spending in 2017 combined, an uptick from a prior estimate of 60.4 percent, reports the market research company. Facebook and Google, in total, account for roughly 90 percent of the growth in new advertising revenue. The companies dwarf all other corporations in the industry.
Google, including all of the companies under its umbrella like YouTube, will garner $35 billion in total digital ad dollars in the U.S, according to eMarketer. If ultimately true, it would be an 18.9 percent increase from last year.
Facebook, including Instagram, will collect $17.31 billion, a huge 40.4 percent surge compared to the previous year. – READ MORE
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