I am now part of the problem. The advertising industry is wringing its hands and shaking its fist at the use and growth of ad-block technology, but I am not above temptation. I simply installed it. And much like the many million people who have done so already, I love it and probably won’t ever fully abandon it.
So instead of excoriating people for using them, it’s time we reflect on how we got here, what its inevitability means for our future and whether this might even be a trend worth embracing.