Fox CEO James Murdoch Blames Bad NFL Ratings on ‘Over Saturation,’ Not Anthem Protests


Fox CEO James Murdoch is worried about the collapsing ratings for pro football, but thinks the drop is due to “over saturation” and not because of the league’s constant protests during the national anthem.

Murdoch spoke at the Paley International Council Summit in New York on Thursday and blamed falling ratings on “how they’re licensing” the NFL, according to AdWeek.

In particular, Murdoch felt that the large number of games scheduled for Thursdays is too much viewing to ask of fans.

“So I do think the proliferation of Thursday availability — and the proliferation of football generally — does mean that you’re asking a lot from customers to watch Thursday,” Murdoch said. “And then they watch a lot more college football games on Saturdays, and then on Sundays, and then on Monday Night Football, etc. It’s a lot. So I do think that preserving the scarcity value of those events and that audience is something that is worth thinking about.”

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