Throughout all of May last year, CNN’s Jake Tapper averaged 1.091 million total viewers and 304,000 viewers in the advertiser-coveted 25-54 age demo. So far, this year, through the 16th of May those numbers have cratered by nearly a third.
Tapper’s demo viewers have sunk to an average of just 206,000, a -32 percent decline. His total viewers collapsed to just 785,000, a -28 percent fall.
According to CNN’s own press release, during May of 2017, the left-wing anchor was flying pretty high in his 4 p.m. ET timeslot: Tapper “was #1 in cable news this month in the all-important demo 25-54” and “ranked #2 in total viewers, easily topping MSNBC.”
What a difference a year makes.
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