A new Coca-Cola ad is leaving a bad taste in some viewers’ mouths
On Nov. 2, the soda company released a commercial in Saudi Arabia meant to celebrate the country’s recent decision to allow women to drive.
The ad features a father, who wears a keffiyeh, teaching his young daughter, who wears a hijab, how to drive. She gets off to a rocky start but eventually gets the hang of it — seemingly with the help of a Coke balancing on the dashboard.
Titled “Change Has a Taste,” the ad was created as part of their “commitment to enable the economic empowerment of women,” according to Coca-Cola.
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