Amazon seizes half of all online Black Friday sales in an ‘eye-popping’ show of dominance

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Amazon is dominating – again.

Black Friday sales and promotions have helped the company claim between 45% and 50% of all online Black Friday sales, according to a new report from GBH Insights. GBH called the results “eye-popping.”

This new number, combined with online sales figure estimates for the same timeframe from other analytics firms, shows Amazon’s sales are well over $1 billion for the last 24 hours or so.

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