But look, he’s a startup who has disrupted the establishment. He used a lot of the same tactics that a startup would use to get free press, frankly. He created a story that was compelling enough that he garnered press all the time and so had much lower acquisition costs than the other candidates. Jeb Bush was paying something like $5,000 per voter in the GOP primaries, where Trump was paying about $300.
In startup terms, he had an effective distribution and a marketing strategy and messaging that people found compelling. I think he proved the adage that any press is good press. And the establishment only realized this was dangerous once it was too late. – READ MORE
