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Business Technology

Why Twitter fired Jack Dorsey in 2008: “You can either be a dressmaker or the CEO of Twitter. But you can’t be both.”

“Jack is very smart, but he is not a leader,” said another. “He can inspire investors more than employees.”

Dorsey’s interest in and facility with the financial side of the business left much to be desired. Dorsey, according to Nick Bilton’s book Hatching Twitter, made mathematical errors while keeping track of Twitter’s expenses. He set up partnerships with texting companies but SMS fees were so high, Twitter was spending nearly 6-figures per month.

Dorsey had also not yet focused entirely on Twitter: He wanted to be a fashion designer, and he’d often leave work to take night classes. He also left early for art and yoga classes. His extracurriculars eventually became such a distraction, Bilton reported, that Williams eventually sat down with Dorsey and said, “You can either be a dressmaker or the CEO of Twitter. But you can’t be both.” – READ MORE