Twitter Inc on Tuesday stepped up its battle to attract video talent to its platform, saying it will allow U.S. users who upload a video to share in any advertising revenue it generates.
Twitter, Facebook Inc, Snapchat and YouTube are all competing to keep or recruit top video talent as they seek to cash in on the wave of televison-style advertising that has been moving to the internet.
Twitter already offers revenue sharing to media and entertainment companies such as CBS Corp and the National Football League which post videos through its Amplify Publisher Program. That option will now be open to any Twitter user, Twitter said in a blog post. – READ MORE
