Republicans have always had a dimmer view of the media than their Democratic counterparts, but the Fox News Channel once enjoyed a relatively stellar reputation among Republican and Republican-leaning consumers. In 2014, Fox News was the 10th most respected brand among GOP consumers, according to the YouGov BrandIndex rating, while CNN and MSNBC were ranked 1,291th and 1,293th, respectively.
However, according to Advertising Age, the bruising Republican primary campaign and subsequent general election battle have significantly tarnished the reputation of the cable news giant, as Fox News fell to being the 20th most respected brand among Republicans in 2015 and all the way to 50th most respected in 2016. – READ MORE
