Report: Google, Facebook Control 85% of Online Ad Growth
Kleiner Perkins Caufield & Byers venture partner Mary Meeker released her annual Internet Trends Report this week, identifying a number of important points for the tech industry.
Meeker revealed her 2017 Internet Trends report at the Recode Code Conference this week, outlining the general state of the tech industry. Meeker’s report compiles information on what areas of tech are being funded, how internet growth is spreading, what areas of tech are resonating with people, and where the future of the industry may lie. Here are some of the biggest takeaways from the 2017 report.
According to Meeker’s report, Facebook and Google now control as much as 85% of online ad growth. Google’s ad growth has increased by 20% year on year, increasing ad revenue from $30 billion to $35 billion between 2015 and 2016, while Facebook has increased its ad revenue by 62% from 2015 to 2016.