Pokémon Go loses its lustre, sheds more than 10 million users
Pokémon Go is starting to lose its buzz, with the latest tracking data seeming to suggest the game is simply a fad.
It had almost 45 million daily users in July, but this figure appears to have sunk by more than 12 million since the start of August, to just over 30 million said to be playing Pokémon Go. Further decline is expected, as downloads, engagement, and the time users spend on the app have all also visibly flopped, according to data provided by Sensor Tower, SurveyMonkey, and Apptopia. – READ MORE