True Pundit

Business World

PHOTOS: The new Maserati Levante SUV has raised the luxury bar

It would be hard to overestimate the importance of the Levante SUV for Maserati. The brand came back to the US over a decade and and half ago, but since the financial crisis and amid an SUV boom, it’s been selling only stylish luxury sedans and sexy GT sports car.

That will all now change, and it couldn’t happen at a more important time for the Italian automaker, part of the Fiat Chrysler Automobiles empire. It’s down at the bottom of the luxury sales hierarchy in the US, with a puny 0.1% overall market share (Porsche sells five times as many vehicles annually). – READ MORE

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