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Google, Facebook and other online advertising businesses face strict new privacy rules from Brussels on the ways they can track people online.
The new rules would compel websites and browsers, such as Google Chrome, to switch from a default of allowing users to opt out of online advertising to asking them to opt in to view adverts based on their browsing history, according to a leaked draft of new proposals from the European Commission.
The EU’s executive arm will also tighten its regulatory grip over services such as WhatsApp and Skype as part of a sweeping overhaul of the bloc’s “ePrivacy” directive, which dictates everything from online tracking to marketing emails. – READ MORE