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NFL Games in London Sell Out Every Time and Still Lose Money

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In the 10 years the National Football League has played in London, tickets for all but one of the 14 games have sold out, including seats for this season’s matches, which start Sunday with the Indianapolis Colts and the Jacksonville Jaguars at Wembley Stadium.

For all that popularity, the games are still losing money, said Mark Waller, the NFL’s head of international development. The productions are extraordinarily expensive, and the league has yet to make enough from U.K. broadcast rights, ticket sales and sponsorships to offset the costs. – READ MORE

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