Marine Corps may end classic recruiting slogan ‘The Few, The Proud’
“The Few. The Proud,” may soon end as the U.S. Marine Corps‘ recruiting slogan.
Americans have seen the Marines’ classic slogan in television ads and in recruiting material since 1977, but a new generation is primed for something different. Marine Corps Commandant Gen. Robert Neller has approved an advertising campaign that gives writers permission to discard the tagline.
“‘The Few, The Proud,’ does a great job distinguishing ourselves from the other branches and making us prestigious to recruits, but it doesn’t say anything about what we do or why we exist,” Lt. Col. John Caldwell, a spokesman for Marine Corps Recruiting Command, told the Marine Corps Times on Monday. “The new products are going to frame everything that we do as a fight — a fight that we intend to win.” – READ MORE