We had an “upfront deal” with Twitter, which is a common setup where we commit to spending a certain amount on advertising and in exchange receive discounts, perks, and custom solutions.
Our upfront deal was signed in August.
Deal Highlights:
- $5MM Spend Commitment
- Discounts on Promoted Trends
- Bonus Media on Other Spending
- Value Adds, such as Custom Hashtag Emojis
Day after day, TW wouldn’t give us an official yay/nay and my contacts inside TW told me the new design was causing a lot of heartburn and “big meetings” with folks at the top.
Jack Dorsey was never named, just adam bain, TW COO.
I wasn’t too worried because our plans could continue with the hand/moneybag emoji, even if they denied the more aggressive evolution. – READ MORE
