Did you know that Facebook estimates your political leanings so it can better target its ads for you? You might have guessed that, and realized that kind of targeting is happening all over the Internet – with your search results, on websites, in your social networks.
Then you might ask yourself the bigger question: Should I care?
The level at which online publishers can target their ads is unprecedented. This hit the news again because Facebook released a new feature that gives all of us more control over what advertisements they show us, and this feature exposes how Facebook rates your political preferences. – READ MORE
