True Pundit

Technology

Goodbye Clickbait: Why the advertising industry needs to embrace AdBlock

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I am now part of the problem. The advertising industry is wringing its hands and shaking its fist at the use and growth of ad-block technology, but I am not above temptation. I simply installed it. And much like the many million people who have done so already, I love it and probably won’t ever fully abandon it.

So instead of excoriating people for using them, it’s time we reflect on how we got here, what its inevitability means for our future and whether this might even be a trend worth embracing.

The most commonly cited statistic on ad blocking reports that roughly 200 million people worldwide installed ad blocking on their computers as of August 2015. – READ MORE

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