Fox’s Lethal Weapon remake is looking to make a splash ahead of its September series premiere.
The network is set to launch a 3D video installation Monday in Times Square that makes it appear as if a car is breaking through the side of a high-rise building. As illustrated in the video below, a red car is seen driving through the side of a (fake) high-rise and falling into a video screen underneath it.
“You want to have something that’s distinctive and breakthrough and we’ve clearly, literally, created that breakthrough moment,” Fox Broadcasting chief marketing officer Angela Courtin tells The Hollywood Reporterof the installation.
The video then focuses on Lethal Weapon stars Clayne Crawford and Damon Wayans Sr.’s characters, Riggs and Murtaugh, looking down on the fake wreckage with confusion and concern as images of smoke billow up before the two walk away. The “arresting” scene, as Courtin describes it, is inspired by the pilot, in which the pair partner up for the first time on a case involving a high-speed car chase culminating inside the Long Beach Grand Prix.
“We wanted to be sensitive to the fact that it is going to feel real. That’s why the gunshots are behind the windows and you never see them and what you really see is the car breaking through and the two guys sort of leaning over and saying, ‘Well…,'” Courtin says. “It was just really indicative of their relationship and sort of the hijinks that ensue in the show itself.” – READ MORE