Flop or not? ScriptBook AI predicts which movies will be box-office bombs
When you consider the frankly bonkers amount of money that is spent on bringing Hollywood movies to theaters, it’s somewhat surprising to hear that the number of people involved in the decision-making process is still relatively small. Sure, there are a few highly paid execs in the mix and reshoots are an option if a test audience reacts badly, but it’s still basically a multimillion dollar crapshoot based on a few people’s personal preferences.
If your response to this is “Can’t we just hand it over to a robot to decide?” then you may be about to get your wish, courtesy of a new automated script picker startup named ScriptBook and its Script2Screen software. And it swears that not all the movies it picks will be about the triumph of the machine revolution. – READ MORE