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Facebook to block ad blockers

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SAN FRANCISCO — Even Facebook users deploying ad-blocking software will begin seeing ads on the desktop version of the social network.

Starting Tuesday, Facebook will make it tough for ad-blocking software to distinguish between a status update and a sponsored ad on the desktop version of the social network.

This the first time Facebook has attempted to circumvent the increasingly popular — and controversial — software that strips ads from websites, joining the advertising industry’s fight against ad blockers.

“We are making it harder for ad blockers to be effective on Facebook for desktop,” says Andrew “Boz” Bosworth, Facebook’s vice president of ads and business platform.

The move shows how seriously Facebook is taking the rise of ad-blocking software. Facebook, which makes most of its revenue from advertising sales, also stands to benefit financially as it hits the upper limit on how many ads it shows users. – READ MORE

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