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Business Technology

Facebook ads are ‘far less viewable’ than some advertisers were expecting

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Having suffered a number of embarrassing bugs that caused Facebook to both overstate and understate some of the measurement metrics that advertisers and publishers rely on, the company has recently made efforts to be more upfront about future errors and it has agreed to allow more third-party measurement firms to check its numbers.

The consequence in being more transparent than before, however, is that advertisers are now paying a lot more attention to the accuracy of Facebook’s numbers, and those numbers may not be as good as advertisers were expecting. – READ MORE

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