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Facebook admits, for the 4th time, that it messed up its measurement metrics

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Facebook announced on Friday that it had made another measurement error, this time affecting publishers that use its Instant Articles content platform.

It marks the fourth time in recent months Facebook has acknowledged overstating or understating the metrics that publishers or advertisers use to measure the effectiveness of their activity on the platform.

In the latest disclosure, Facebook said comScore, a third-party measurement firm it partners with, found the social network was undercounting traffic from iPhone users to their Instant Articles content. – READ MORE

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