True Pundit

Business Politics

Donald Trump’s brand may not suffer as much as you think

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Donald Trump sees little benefit from his unprecedented presidential bid if he loses on Tuesday.

At a rally in Nevada last month, he told supporters that “if I don’t win, this will be the greatest waste of time, money and energy in my lifetime, by a factor of 100.”

But failure to reach the White House may hold one upside for the developer — his controversial campaign may not damage, or could even help, his business long-term. Despite divisive statements and proposals on the trail that have made Trump one of the most disliked presidential candidates ever, the campaign could actually help his brand in the long run, some branding experts said. – READ MORE

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